(Though, admittedly, it contains less ABV than more “traditional” whiskeys.) As a whiskey-based distilled spirit, it can only be sold by businesses that maintain a proper liquor license.īut while the bottles’ contents are markedly dissimilar, the Fireball whiskey lawsuit alleges that their packaging is not.
(Malt beverages are fermented drinks often classed similarly to beer or wine.) The tiny bottles also contain just 16.5% alcohol by volume (ABV).įireball Cinnamon Whisky, by contrast, is the real deal, containing 33% ABV. Fireball Cinnamon Whiskyįireball Cinnamon is a malt-based beverage permitted for sale by businesses that can’t sale hard liquor. And, as some Fireball enthusiasts may be surprised to learn, their contents are substantially different from Fireball Cinnamon Whisky. These 50-mL single-serving bottles typically retail around $0.99. Two years later, its sales soared to $61 million, launching it to stratospheric popularity.īut single-serving bottles of Fireball Cinnamon didn’t debut in the U.S. In 2011, the company saw $1.9 million in sales at convenience and grocery stores. When Fireball isn’t FireballĬanadian-born Fireball Cinnamon Whisky was developed in the mid-1980s, but didn’t become popular in the U.S. No more worrying about the portfolio impacts when your Guilty Pleasures act…well…guilty? Serve us up a shot of that. But thanks to the tireless efforts of our artificial intelligence, Q.ai’s Kits can readily rebalance based on real-world data. Sure, your favorite brands may still get caught in controversy. If you’re worried about investing in vices like Fireball, Q.ai’s Guilty Pleasures Kit simplifies the process.
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